Because we don’t cut corners and we don’t use synthetic, lab-made nutrients. It took years to find a plant food source of iron that was reflected in people’s blood test improvements. Plus, it took time to find one that met our purity, potency and sustainability standards – and even longer to create a formula that pairs it with the cofactor nutrients your body needs to actually use it.

When your iron levels are restored, your body notices. You tend to feel clearer, calmer, more energised and more resilient – physically and emotionally. For many, it’s the turning point in how they feel, think and function. If you’d like to learn more about the impact of healthy iron levels, you may like to read Dr Libby’s latest book, Fix Iron First: the one thing that changes everything.

Some people feel a shift in their energy within days to weeks. For measurable blood test improvements, we recommend a minimum of 8–12 weeks of consistent use.

If you experience fatigue, brain fog, anxiety, poor exercise recovery, heavy periods or low mood – iron could be part of the picture. The best way to know for sure is through a blood test, including iron, serum ferritin, transferrin, transferrin saturation and haemoglobin.

Yes, it’s safe for children aged one and above. For most children, half to one capsule per day is the appropriate dose. If your child is too young or can’t swallow capsules yet, simply open the capsule and add it to your child’s favourite meal or into a smoothie. The blend will mix better with food than liquid. Or you can empty the contents of a capsule (or half a capsule) onto a spoon with honey as another way to offer it.

Keep it away from calcium-rich foods and those rich in polyphenols like tea and coffee
caffeine, but it has a mild taste that blends well with most other foods.

A blood test is the only way to truly know if you are deficient. Many adults however, know they are deficient or that they have long-standing, low-end normal blood test results that need to improve. For children, it varies. Some parents prefer to have their child tested while others don’t want to do that. Some GPs and nutritionists don’t test a child’s iron as they make their assessment based on symptoms a child has, including their appearance. Dr Libby (PhD) used a checklist to help with assessing whether a child was likely iron deficient or not. You can find that checklist here

No. Each capsule contains 11 mg of iron (delivered as ferritin iron), and due to its superior, slow-release absorption, it’s safe to take Iconic Iron daily without a prescription to address low iron levels or for maintenance of healthy iron levels if dietary intake is inadequate (which is exceedingly common these days).