News

Winter is an invitation to slow down. Here’s why.

As the days grow shorter and the temperatures drop, many start to feel the seasonal shift – lower energy, dips in mood and those frustrating immune niggles that seem to come out of nowhere. But wha...

What inflammation does to your iron

There’s a delicate dance that happens in the body between iron and inflammation. When the rhythm of that relationship is off, it can ripple into every corner of our wellbeing. Over the years, I’ve ...

Why winter can leave you feeling flat (and what you can do about it)

As the days grow shorter and the light fades earlier, many of us notice a quiet shift in how we feel. You might wake up feeling sluggish or flat. What we think of as comfort foods tend to call more...

Why 11mg of Iconic Iron feels better than 84mg of traditional iron supplements

Feeling tired and wiped out…even after taking an iron supplement? You’ve done everything right. You’ve had the blood test. You’ve picked up the supplement. Maybe even one of those high-dose iron ta...

Tired. Wired. Snapping at each other? Here’s where to start

Tom didn’t see himself as “stressed”. He was just busy – like most people. Running a business, staying on top of life admin, always putting out fires. But lately, his usual drive felt off. He was w...

Are you at risk of iron deficiency?

Iron deficiency can develop when your needs increase, your intake or absorption is poor, or your losses are too high. Here are some of the most common contributing factors: Increased needs You may...

Teen girls, tired all the time? It could be iron.

Fatigue, brain fog, anxious feelings, heavy periods, pale skin, hair loss. For too many teenage girls, these symptoms are chalked up to hormones, stress or just “growing up”. But a new Swedish stud...

How do we end up iron deficient? 

If you’ve ever found yourself wondering, “How did I end up with low iron?”, you’re not alone. Iron deficiency is the most common nutritional deficiency in the world, and yet it often flies under th...

Iron and your thyroid: the overlooked connection that could be affecting your energy

If you’ve been feeling tired, foggy or flat – even though your thyroid test results came back “normal” – there may be another piece of the puzzle worth exploring: your iron levels. Iron and thyroid...

A checklist of signs and symptoms of iron deficiency in children

As a parent or caregiver, it can be hard to know whether your child’s tiredness, picky eating or irritability is just part of growing up – or a sign of something more. One of the most commonly over...