News

Does your gut need support or is it stress?
Bloating. Sluggish digestion. Reflux. That heavy, uncomfortable feeling after eating. A bowel rhythm that feels unpredictable. When digestive symptoms show up, it is natural to think first of the g...
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Is it iron deficiency or perimenopause?
Fatigue. Brain fog. Low mood. Poor sleep. Heavier periods. Less energy. Feeling less like yourself. These are often talked about as perimenopause symptoms. And sometimes, that is exactly what th...
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What to eat this July to support healthy iron levels
Curry Lentils SERVES 4–6 | 30–40 MINUTES | FREEZER-FRIENDLY INGREDIENTS coconut oil for cooking 1 onion, roughly diced 2 cloves garlic, finely diced 1 small knob ginger, finely d...
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3 biological reasons you feel exhausted but can’t switch off
You're tired all day. You drag yourself through the afternoon counting down the hours until bedtime when you’ll finally get the chance to rest. And then, as you lay your weary head down on the pill...
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Why don’t we use a synthetic form of iron?
If you've ever taken an iron supplement, there's a good chance you've had one of two experiences. Either you didn't notice much improvement in how you feel or your digestive system noticed immediat...
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How do you know if your iron supplement is working? Dr Libby explains.
One of the most common questions I hear is: "How do I know if my iron supplement is working?" Often, it's because someone has seen their ferritin rise a little rather than a lot, and they wonder ...
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Eating less? Here's the nutrient conversation nobody's having.
For years, nutrition conversations have focused on one question: how much should we eat? Now, a different question is emerging. As GLP-1 medications become more widely used, various styles of fasti...
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Let’s talk iron (and answer your most-asked questions)
Question #1: When will I feel like a functioning human again once I start taking Iconic Iron™ ? The answer nobody loves hearing: it depends. The answer everybody deserves: it depends because you...
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How much iron is in a child’s typical day of eating?
Iron can quietly become one of the easiest nutrients for children to fall short on, especially during busy stages of growth, fussy eating phases or those weeks where they seem to survive on cracker...
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