News

When you feel “off” but can’t put your finger on why

It’s a familiar story. You’re not sick. Nothing is wrong exactly. But something doesn’t feel right in your body. Your energy is inconsistent. Your patience is thinner than usual. Your sleep doesn’t...

What your blood test might really be saying about your iron

We often take comfort in the word “normal” when it comes to blood test results. But as I often say – normal isn’t always optimal. This is particularly true when it comes to your iron status. If you...

9 things you need to know about iron

Often when we feel lousy, we assume the solution must be complex. Yet many answers are remarkably simple – and restoring iron levels is one of them. Iron is fundamental to an endless array of proce...

Three things we knew about Iconic Iron. One thing we didn’t.

When we created Iconic Iron, we had a clear purpose: to offer a truly effective, gentle, food plant-sourced solution to iron deficiency – something we knew was missing from the market. But as the f...

You asked. We answered: Women’s health edition

You asked, we listened. We regularly share real-life questions from our community – and expert insights from our clinical team, guided by Dr Libby. This month, we’re talking sleep and women’s healt...

Heavy periods? Low energy? Sleepless nights? Here's where to start.

Laura came to Dr Libby feeling completely worn out. She woke up tired, dragged herself through the day, and her heavy, painful periods left her utterly depleted. No matter how much she rested, her ...

What inflammation does to your iron

There’s a delicate dance that happens in the body between iron and inflammation. When the rhythm of that relationship is off, it can ripple into every corner of our wellbeing. Over the years, I’ve ...

Why 11mg of Iconic Iron feels better than 84mg of traditional iron supplements

Feeling tired and wiped out…even after taking an iron supplement? You’ve done everything right. You’ve had the blood test. You’ve picked up the supplement. Maybe even one of those high-dose iron ta...

Are you at risk of iron deficiency?

Iron deficiency can develop when your needs increase, your intake or absorption is poor, or your losses are too high. Here are some of the most common contributing factors: Increased needs You may...

Teen girls, tired all the time? It could be iron.

Fatigue, brain fog, anxious feelings, heavy periods, pale skin, hair loss. For too many teenage girls, these symptoms are chalked up to hormones, stress or just “growing up”. But a new Swedish stud...