News

Let’s talk iron (and answer your most-asked questions)
Question #1: When will I feel like a functioning human again once I start taking Iconic Iron™ ? The answer nobody loves hearing: it depends. The answer everybody deserves: it depends because you...
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How much iron is in a child’s typical day of eating?
Iron can quietly become one of the easiest nutrients for children to fall short on, especially during busy stages of growth, fussy eating phases or those weeks where they seem to survive on cracker...
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The real reason it took us 8 years to release an iron supplement
Most conventional iron supplements use synthetic forms of iron bound to a salt or a chelate because they’re very inexpensive, widely available and easy to formulate with. You don’t have to wait for...
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Yet another unexpected benefit of Iconic Iron
There are some messages that stop us in our tracks and remind us why we created Iconic Iron in the first place. Recently, we received this email from a customer named Ayeisha: “I’ve been using Ico...
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Three things we knew about Iconic Iron. One thing we didn’t.
When we created Iconic Iron, we had a clear purpose: to offer a truly effective, gentle, food plant-sourced solution to iron deficiency – something we knew was missing from the market. But as the f...
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Heavy periods? Low energy? Sleepless nights? Here's where to start.
Laura came to Dr Libby feeling completely worn out. She woke up tired, dragged herself through the day, and her heavy, painful periods left her utterly depleted. No matter how much she rested, her ...
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What inflammation does to your iron
There’s a delicate dance that happens in the body between iron and inflammation. When the rhythm of that relationship is off, it can ripple into every corner of our wellbeing. Over the years, I’ve ...
Read moreWhy 11mg of Iconic Iron feels better than 84mg of traditional iron supplements
Feeling tired and wiped out…even after taking an iron supplement? You’ve done everything right. You’ve had the blood test. You’ve picked up the supplement. Maybe even one of those high-dose iron ta...
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Are you at risk of iron deficiency?
Iron deficiency can develop when your needs increase, your intake or absorption is poor, or your losses are too high. Here are some of the most common contributing factors: Increased needs You may...
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Teen girls, tired all the time? It could be iron.
Fatigue, brain fog, anxious feelings, heavy periods, pale skin, hair loss. For too many teenage girls, these symptoms are chalked up to hormones, stress or just “growing up”. But a new Swedish stud...
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