News

Eating less? Here's the nutrient conversation nobody's having.

For years, nutrition conversations have focused on one question: how much should we eat? Now, a different question is emerging. As GLP-1 medications become more widely used, various styles of fasti...

Let’s talk iron (and answer your most-asked questions)

Question #1: When will I feel like a functioning human again once I start taking Iconic Iron™ ?   The answer nobody loves hearing: it depends.  The answer everybody deserves: it depends because you...

How much iron is in a child’s typical day of eating?

Iron can quietly become one of the easiest nutrients for children to fall short on, especially during busy stages of growth, fussy eating phases or those weeks where they seem to survive on cracker...

Chai Spice Iron Latte

You'll need: 1 cup warmed almond, cashew or rice milk ½ tsp cinnamon ¼ tsp ground ginger ⅛ tsp ground cardamom Pinch ground cloves Pinch freshly grated or ground nutmeg 1 tsp maple syrup or honey ...

Winter health non-negotiables: the simple habits that support your body through the colder months

Winter has a way of exposing what your body has been quietly running low on. The shorter days, colder weather and constant circulation of bugs don’t necessarily “cause” exhaustion or low immunity, ...

The real reason it took us 8 years to release an iron supplement

Most conventional iron supplements use synthetic forms of iron bound to a salt or a chelate because they’re very inexpensive, widely available and easy to formulate with. You don’t have to wait for...

Could kiwifruit help you sleep better?

Sleep quality is influenced by a complex network of biological systems working together behind the scenes – the nervous system, stress hormones, nutrient status, circadian rhythm, blood sugar regu...

Yet another unexpected benefit of Iconic Iron

There are some messages that stop us in our tracks and remind us why we created Iconic Iron in the first place. Recently, we received this email from a customer named Ayeisha: “I’ve been using Ico...

Feeling down? Zinc could lift you up.

Zinc is much more than just a mineral that supports immune health – it's a powerhouse nutrient that plays a vital role in managing your mood and mental clarity. Emerging studies have found a connec...

Exhausted, foggy, heavy? Here’s where Dr Libby would start.

Emily thought she was just tired. Not dramatically unwell. Not “burnt out”. Just stretched thin in the way so many women are. She was juggling long workdays, raising small children, endless mental ...